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    Most Valuable Marketing Tools for Self-Published Authors

    Posted by Charles Gray on June 26, 2014

    If you can’t get people to look at your book, it doesn’t matter HOW good it is. Chris McMullen has some very good ideas when it comes to successfully promoting your self published book.

    chrismcmullen

    Tools

    1 Word of Mouth

    What it can do for you:

    • It can generate sales even when you’ve had a couple of recent unfavorable reviews. What a reader’s buddy tells them about your book carries more weight than what some random stranger writes on your Amazon product page.
    • It doesn’t rely on Amazon to sell your book through search results or customers-also-bought lists. Those can change over time. Word-of-mouth sales can yield traffic during times when Amazon’s marketing isn’t helping your book.
    • It helps your book get discovered. Instead of having to hunt your book down amongst thousands of others in that genre, your book is reaching readers’ ears directly.
    • It lends credibility to your book. Somebody that readers trust is recommending your book.
    • It gets readers interested in your book and puts them in a positive frame of mind at the outset. Readers discovering your book on Amazon often…

    View original post 1,807 more words

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